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“If you’re looking for real change and real results, Brian Ramsay is your only choice.”
Creating 21st Century Industry Service Organisations. Don’t Tinker – Transform
Traditional industry associations are failing modern businesses. All too often, most industry businesses are disengaged. How can this be, when collaboration matters more than ever? The answer is surprising.

The Hidden Pitfalls of Success: Embracing the ‘What Then’ Mindset
You might have noticed how consultants and business leaders love to ask 'so what' when debating an idea or issue. It's a question that challenges the relevance and value of what's on the table. It sparks a lively conversation that makes participants feel...

Want to Know Why Your Stakeholders Don’t Buy the Value You Offer?
It’s no secret that setting up, changing, or leading an industry service organisation is not easy. Nor is it a secret that these organisations can create unique value for businesses. A modern industry body is an incredibly powerful means for businesses to...

The Myth of Evidence-Driven Transformation
There is something seductive for leaders and managers about having evidence of the need for change. The belief is that if you have enough compelling evidence, you can sit back as everyone in your sphere starts having lightbulb moments and the transformational...

Sunlight is a Disinfectant
It’s one of the most frustrating feelings for leaders and managers – trying to hose down the damage created when unethical behaviour in an organisation or industry goes public. My experience is that no matter how good your internal policies, there’ll always be someone...

The Qantas Death Spiral: An Insight You May Have Missed
I once did media training for television in Sydney, with an experienced journalist grilling me in front of a camera. It was a humbling experience. What I learnt, is to never underestimate a top-notch journalist doing their day job. Or for that matter anyone who...